Yute.in
Yute.in is an E-commerce footwear brand. The brand specialises in manufacturing and customising sneakers and casual shoes for millennials and sneaker-heads.
Client
Yute.in
Country
India
Category
Ecommerce
Type of Work
Web Banners
Social Media
The Brief
Yute.in as a brand appeals to the millennials and a young audience base. The brief was to design social media content and web banners that appeal and resonate with this kind of an audience.
Our Approach
Since the target audience was young adults, we focussed on using bright and vibrant colours in the creatives. We also focussed on the product itself to showcase the design range and the variety the brand has to offer. The idea was to highlight that there's something for everyone. The typography was casual and fun so that it connects well with the audience.
Impact
1.5X increase in the CTR for web banners.
15% increase in products added in the cart.
Increased brand resonance.
