M&M
M&M needs no introduction. It's a leading chocolate brand in the world. M&M’S is on a mission. They believe in championing the power of fun to create a world where everyone feels they belong.

Client
M&M
Country
India
Category
Food & Beverages
Type of Work
Outdoor
The Brief
To take the brand purpose of fun forward, M&M wanted us to work on a creative campaign that will drive conversations and build brand advocacy.
Our Approach
We used quirky headlines to create fun and engaging communication. The focus was on the product and the artwork was designed using product itself. The design was clean and minimalistic to ensure that there's no distraction from the product and the fun element with the copy.
Impact
Increased brand advocacy.
Stronger brand positioning of fun and joy.





