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M&M

M&M needs no introduction. It's a leading chocolate brand in the world. M&M’S is on a mission. They believe in championing the power of fun to create a world where everyone feels they belong.

Work Details Page Top Banner M_M 3000x1688.jpg

Client

M&M

Country

India

Category

Food & Beverages

Type of Work

Outdoor

The Brief

To take the brand purpose of fun forward, M&M wanted us to work on a creative campaign that will drive conversations and build brand advocacy.

Our Approach

We used quirky headlines to create fun and engaging communication. The focus was on the product and the artwork was designed using product itself. The design was clean and minimalistic to ensure that there's no distraction from the product and the fun element with the copy.

Impact

Increased brand advocacy.

Stronger brand positioning of fun and joy.

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