TATA Projects
Tata Projects is one of the fastest growing and most admired Technology led Engineering, Procurement and Construction (EPC) company in India. The brand has expertise in providing sustainable solutions in the execution of large and complex urban and industrial infrastructure projects. Tata Projects offers one stop service covering entire life cycle of the project, from project conceptualization to operations & maintenance.
Client
TATA Projects
Country
India
Category
Engineering
Type of Work
Event Branding
The Brief
Tata Projects wanted to launch an all India level marquee event Tata Convergence that is about nation building. Tata being an instrumental in undertaking a number of infrastructure projects in the country had invited a number of eminent personalities including senior level government officials. The brief was to create an identity and event concept under the main theme of nation building.
Our Approach
Since Tata is present in the country for decades and playing a significant role in building the country's infrastructure, we proposed concept that not only highlighted the contribution but also what's planned for the future. We showcased how India has changed over the last 150 years and is now all set to become a global leader and how Tata is going to play a major role in achieving this.
The various initiatives by Tata Projects represent the modern India, its people, ideas and innovation. They act as a symbol of thought leadership, love, peace, prosperity, spirituality sustainability and inclusive growth. Not just for India as a country but for the entire world. So we proposed the concept of भारत 2.0.
The logo unit has an infinity symbol which denotes unlimited possibilities for the new India. The symbol was integrated in a subtle manner with the event name Convergence.
Impact
Stronger brand connect with the attendees and brand image of a brand that has India at the heart of it.
