JK Salon
JK Salon is a Mumbai based premium salon. The salon offers premium hair and skin services to its clientele. Situated in one of the premium localities of Mumbai, the salon aims to be the most trustworthy brand when it comes to hair and skin care through their services and product line.
Client
JK Salon
Country
India
Category
Beauty
Type of Work
Brand Identity
Store Branding
Packaging
The Brief
When it comes hair, skin and beauty services there's no one size fits all. Every person is different and hence needs a different kind of care for their hair and skin. Unfortunately that doesn't happen in most of the salons and stylists end up pushing services that are not even required to the customer. To bridge this gap, JK Salon was launched as an authentic place to give genuine and unbiased hair, skin and beauty advice to its clients. The brief to us was to launch the salon by creating a strong brand identity and compete against some of the biggest salon brands which were present in the same locality.
Our Approach
The brand believes that beauty services are different people depending on a lot factors and needs customised treatment plan. We took the same thought ahead that every person is beautiful in their own unique way. It's just a matter identifying and bringing out in the right way. And that's exactly what the brand was doing.
Hence the brand idea we came up was "Look Good". The logo was a typography based logo using the initials of the founder and was kept minimalistic. For the colour palette we stuck to the basic colour to showcase authenticity and no jazz. So was the packaging.
Impact
Positive brand imagery of a premium salon.
100+ walk-ins within the first week of the launch.
Full appointments booked by the end of second week.
30+ product trials in the first week of the launch.
